项目名称：酩白·韶 白酒
设计师：彭伟
插画师：李郑昆
这是一款来自中国湖南韶山的白酒，创立于1870年。酒厂中有32口非物质文化遗产工艺小窖，酿酒用水取用地下30米深层矿泉水。明显的“韶”字显示了其“湖南韶山”的酒厂地理位置。
This is a baijiu from Shaoshan, Hunan province, China, founded in 1870. There are 32 non-material cultural heritage craft cellars in the winery. The water used for winemaking is mineral water 30 meters underground. The obvious "Shao" character shows its "Shaoshan, Hunan" brewery location.
包装设计的灵感源自毛府酒厂本身。盒身上图案，细腻入微的素描画，将酒厂与自然和谐共处的优雅酿酒环境娓娓道来，用丰富的图案细节传递出这款白酒自然萃取的酿酒理念。所谓好境酿好酒，好酒自然香，这幅画也暗含此意。
The packaging design was inspired by the Maofu brewery itself. The pattern on the box body and the delicate sketch describe the elegant wine making environment where the winery and nature coexist harmoniously, and convey the wine making concept of natural extraction with rich pattern details. As the saying goes, good wine is made in good circumstances, and good wine is naturally fragrant. This painting also implies this idea.
通过从上至下、从里到外的包装设计，展现了中国酿酒文化的博大精深，也展现了湖南韶山酒厂当地的风土人情，从而赋予了这款产品深邃的酒文化。
Through the packaging design from top to bottom, from the inside to the outside, it shows the broad and profound Chinese wine-making culture, and also shows the local customs of Hunan Shaoshan winery, thus endowing this product with profound wine culture.
